Giorgio Armani Wants You To Say Yes To His New Scent


Giorgio Armani and Cate Blanchett won’t take no for an answer when it comes to Armani’s new scent, Sì.

After much speculation, the Australian actress will serve as the face of the perfume she helped inspire. The sensual scent will hit U.S. shores at the start of 2014, and exudes confidence with just three notes: cassis nectar, chypre, and a light, musky wood. “I have known and admired Cate Blanchett for many years,” Armani told Women’s Wear Daily. “As I was developing the Sì project, defining the fragrance and imagining the bottle, I instinctively thought of her, and of the passion that can be perceived behind her impeccable manners and confident look — a seductive combination that fully respects the spirit of my new perfume.”

The respect between the pair was mutual and has been for many years, making the partnership a natural fit. “With my very first paycheck as an actress, I bought an Armani suit, and I still have it and love it,” Blanchett said. “For me, fragrance contains memory, the scent of your mother, your friends…I think fragrance is a really subtle but important way in which women express themselves and express who they aspire to be. This fragrance is very chic, timeless with a freshness and warmth I find inspiring.”

Blanchett will tap into her different facets for the campaign that will debut in August with a commercial directed by Anne Fontaine, who directed Coco Before Chanel. Daniel Jackson, who also photographed Joan Smalls’ billowy campaign for Prabal Gurung, shot the print ads. With such artistic eyes behind the lens, waiting patiently for the campaign – let alone the fragrance – to drop will be difficult.