Givenchy Spreads the Love for Spring 2014

Publish date:

Riccardo Tisci took a different route with his Spring 2014 campaign for Givenchy. He’s spreading this season a mix of individuals - eclectic singer Erykah Badu, models Maria Borges, Eboni Riley and Asia Chow—all women of color, the first of its kind.

“Erykah, she’s an icon—come on! What I want to do with my advertising campaign is spread the love. Already now it’s been three seasons that I’ve been using people that express something… It’s kind of a family portfolio.”

And, we already know that there isn’t much he won’t do for those he considers his family…

“There was a lot of talk this season in fashion [about designers not promoting diversity],” Kanye West’s BFF exclusively told “I was one who ended up not being touched by this. I discovered Joan Smalls, I discovered Maria [Borgas]. I’ve always been supporting them. For me, I grew up in a family and I grew up in a culture, an education, that we are all the same.”

It must be said, it’s a sad day when reporting diversity is news but good for Tisci! We can’t wait to see the rest of the images from the campaign.