J.Crew Pops Up in London
The stylish are coming, the stylish are coming!
J.Crew announced its arrival on British soil yesterday with an Instagram photo – the word ‘hi’ built from red bottles in the window of Central Saint Martins College of Art and Design. The American staple hopped the pond to create a pop-up shop so Brits can enjoy Jenna Lyons’ brilliancein anticipation of the full-blown store that’s set to launch on Regent Street.
In true Lyons fashion, a pop up shop isn’t all she’s offering at the current moment. She tasked students at Central Saint Martins with designing a cashmere piece to be sold in stores and online.
“We wanted people to have a personal connection to us,” said Lyons. “We want people to have a point of view, that’s what Central Saint Martins cultivates. If you never expand your world and push the boundaries of what you can do, it’s hard to carve your piece.”
In addition to the honor of having their creation sold at J.Crew, the retailer is offering one CSM MA student a scholarship every year for the next three years, chosen by Lyons and the school’s fashion course director, Louise Wilson. The money will cover tuition feels and housing for a year.
Talk about one sweet deal.