Starring in and directing Gucci’s latest campaign, James Franco took to his Instagram today to promote the fiery fashion film. “New Gucci Techno Collection Glasses—video by me--music by Daddy,” he captioned a still from the short.
Franco, who is the face of the Gucci Made to Measure cologne, gets sexy next to model Natalia Bonifacci in the mini movie. If bold colored lenses and retro frames are your style, you'll love their sporty shades. The twosome enjoy a day of flirtation poolside at the Los Angeles Chateau Marmont hotel before sharing a kiss under a Gucci billboard and then taking off in Franco’s old school sports car. The slow motion filming gives the minute long clip a seductive appeal, bringing us to overlook the fact that Bonifacci went swimming underwater without taking off her sunnies. Watch the video below!