Katie Holmes Is the New Spokeswoman for Alterna


Katie Holmes is becoming more than just a face for beauty – she’s helping to build it too! The actress has just become a co-owner and the spokesperson for Alterna.

Holmes has already made beauty brand history after becoming Bobbi Brown’s first celebrity spokesperson and she's set to do it again by participating in Alterna’s first print campaign. The multi-year deal also grants her input on upcoming products and initiatives with many launching in early spring. There might even be a collection of limited-edition accessories from Holmes’ label, Holmes & Yang to benefit charity!

Holmes’ natural approach to beauty made her the perfect candidate to front the naturals-based haircare line. “I love that Alterna uses natural and organic ingredients and stays away from harsh chemicals like sulfates and parabens,” Holmes told Women’s Wear Daily. “It’s good for my hair and good for the earth, so I feel good using it.” Keep your eyes on the newsstands as the ads set to appear in March magazines!