MAC’s New Viva Glam Girl Is…

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MAC Cosmetics has just announced the pop paramour as the face for its 2015 Viva Glam Campaign--and its none other than Miley Cyrus!

The New Year will heat up starting January 22, as Cyrus debuts her eponymous hot pink lipstick and matching Lipglass. She follows in the footsteps of other pop culture icons including Rihanna, Lady Gaga, Cyndi Lauper, and Nicki Minaj. As always, every penny from the sales of the lush lippies will benefit the brand’s Viva Glam campaign, which supports men, women, and children living with and affected by HIV and AIDS.

After Cyrus forewent her acceptance speech at the MTV Video Music Awards to bring attention to youth homelessness earlier this year, it doesn’t surprise us that she would use her striking star power to raise awareness for another worthy cause. Keep up the good work, Miley!