The beauty brand is following in the footsteps of many designers by heading downtown this season and partnering with Made @ Milk Studios. Although Maybelline will still maintain a presence at the Mercedes-Benz Fashion Week tents, the brand is also supporting emerging designers through the Made program by providing creative direction and backstage prep with a plethora of products for the designers to play with.
There will also be a video incubator, titled Made for Maybelline Film Project, where eight filmmakers will use mixed-media techniques to create 30-second clips inspired by the trends that pop up on the runway. Milk Studios and Made cofounder Mazdack Rassi and Maybelline president David Greenberg will be amongst the panel of judges for the video and award the winner with a financial boost and the opportunity to work with Made on a film project in February 2015.
We can’t wait to get backstage and see the results of their hard work!