NARS Names Eyeshadow the New It Cosmetic


It’s getting intense over at NARS thanks to the brand's newest launch.

As nail polish falls out of favor for nude tips and toes, Francois Nars pushed his labs to create something new for the eyes. He wanted a crease-proof, long wearing shadow that could be used wet or dry. The result? Dual-Intensity Eyeshadow, a 12-shade range of high-impact shadows featuring Prisma weightless technology. The shadow was embossed in the soft textured packaging to show off its dimensionality.

“Eyes are an important part of every beauty look,” he told Women’s Wear Daily. I always want to encourage women to play and have the freedom to try different looks, colors and finishes. This will allow them to do so with the wet and dry formula and a full range of 12 new shades.”

Nars himself brought in Daria Strokous to front its campaign in anticipation of its July release. We’re already dying to get an eye look like hers!