NYFW Gets “Made” Over
Last month we learned that New York Fashion Week would be exiting Lincoln Center once and for all, and now Women’s Wear Daily reports on even more changes being made to the fashion event.
Come September 2015, fashion week will move to “a new undisclosed ‘downtown’ location,” but it won’t be Hudson Yards—yet. That location will have the $300 million Culture Shed project (an arts center), ready for New York Fashion Week’s use in 2017, but until then, NYFW will live elsewhere. Further, the name of the week will change from Mercedes-Benz Fashion Week to New York Fashion Week, following the departure of Mercedes-Benz as the title sponsor after the February shows.
WME-IMG, which owns Mercedes-Benz Fashion Week, is also in negotiations to acquire Made Fashion Week, a rival entity that allows designers to show for free and covers all the costs of the fashion show.
Despite the changes in sponsorship, locations, and management, the show must always go on. Stay tuned for further details on September 2015’s New York Fashion Week.