Party Report: IRO Lands In New York



THE PLACE: IRO's first NYC flagship at 450 Broome Street, followed by dinner at The Crosby Hotel

THE DEETS: There's nothing more exciting than setting down roots in New York City, especially when those roots involve a retail destination! While IRO's enviable model off duty styles were already available at department stores like Barneys, city dwellers and tourists in the Big Apple can now shop the brand's creations in it's very own store. To celebrate, friends of IRO including Coco Rocha, Adrian Grenier, and Harley Viera Newton popped by the Nolita location to peruse the racks and toast to new beginnings. Afterwards, select guests tucked into a decadent dinner at The Crosby Hotel featuring a delicious menu of arugula salad, roasted salmon, and sweet potato creme brulee. IRO isn't stopping with Manhattan domination. The brand has plans to expand to Los Angeles and San Francisco, and has settled on a 3,000 square foot location in the Beverly in LA, right by the new Theory store!