How’s this for a sister act? Loewe’s brand ambassador Penelope Cruz and her younger sister, Monica are tasked with designing a new handbag for Loewe!
It gets even better; the Cruz sisters will work with Loewe’s departing creative director, Stuart Vevers, before he takes the helm at Coach. Vevers has created an ‘It’ bag everywhere he’s worked and the Cruz sisters designed a Mango capsule collection back in 2007, so we’re pretty sure this is a match made in handbag heaven.
“We wanted a bag that would be useful for women who need to carry many things and have them all to hand at the same time,” Monica Cruz told Women’s Wear Daily. The trio came up with a cross-body bag with outside pockets which comes in a variety of colors and will hit stores November 1st. The Cruz sisters are also working on coin purse and large zip wallets for Loewe’s.
Penelope just signed a three-year deal to be the face of the Spanish retailer starting with their Spring 2013 campaign.