Renew Your Locks With Aveeno’s Purest Products Yet

Too much of anything can be bad for you, and haircare is no exception. You may maintain your mane by washing, conditioning, and treating on a regular basis, but the ingredients in your products may build up and do more harm than good. That's why Aveeno is introducing the Pure Renewal Collection — a line of natural, gentle products that revive your lavish locks without sulfates and parabens. The formula contains a seaweed extract that cleanses and balances moisture in the hair. It also includes Natrasurf Technology, a potato-derived component that's sulfate-free and biodegradable, which allows for gentle cleansing without the harsh chemicals. The result: manageable and weightless locks that are up to seven times healthier after regular use.

Aveeno Pure Renewal Shampoo, $6.99 at | Aveeno Pure Renewal Conditioner, $6.99 at | Aveeno 2-in-1 Pure Renewal Shampoo and Conditioner, $6.49 at