Rent the Runway Creates Online Social Shopping Platform, Our Runway

With Rent the Runway, Jennifer Hyman and Jennifer Fleiss made dressing for events exponentially easier, loaning out designer dresses on a rental system, but now they're taking it one step further.

Our Runway is the newest addition to an already amazing resource, the company's first-ever online social shopping platform. Perfect for the woman on the go, Our Runway matches designer pieces with personal photos of real women. Now, as opposed to looking at pictures of models in the clothing – as everyone's so used to when it comes to online shopping, women can use the Find Women Like Me Tool to narrow down their search by size and shape. Real Rent the Runway users have uploaded their own pictures, in pieces borrowed from the company, allowing for ease of comparison and realistic expectation. The site's gone even further by turning consumers into stylists. Comments below the image allow for members to leave notes, ask questions, or converse about the look, turning shopping back into a social experience.