Rimmel London Feeds Rita Ora’s Red Lip Obsession


Considering the fact that Rita Ora rocks a red lip regularly, it was only a matter of time before she snagged a shade of her own.

The Roc Nation songbird partnered with Rimmel London on a capsule color collection of lip and nail shades for February 2014. She follows in the footsteps of Kate Moss, whose signature series of lip shades debuted in 2011. Though details of the collection are under tight wraps, Ora's beauty is sure to lead her in the right direction for the brand. “I am absolutely obsessed with makeup and being adventurous with colors so when I was given the chance to make my own collection with Rimmel it was like a dream come true!” she said.

The partnership is just the latest in a slew of sponsorships as the blond British beauty toured London as the newest Material Girl, sported Superga kicks, and made a splash at New York Fashion Week as the face of DKNY's upcoming holiday campaign. With Ora racking in this much attention, we can't wait to hear her new tunes!