Coachella will have come and gone by the time this weekend ends, but real music lovers know that festival season is only beginning. There's the Electric Daisy Carnival slated for an NYC drop on May 17, the Bonnaroo Music and Art Festival running an extended June 13 weekend, and Jay-Z's Made in America Festival for Labor Day, not to mention a three day celebration of Governor's Ball. But this year, there's a new celebration of music and culture joining the fold in Napa Valley, U.S.A.
The BottleRock Napa Valley Festival is gearing up for its May 9 debut with more than 60 performances including Kings of Leon, The Black Keys, Alabama Shakes, and Macklemore. The fest's celebrated musical offerings will be matched by access to some of the region's best culinary and wine experiences (we are talking Napa, after all!). But BottleRock's inaugural round isn't relying solely on big eats, treats, and names to sell out. Organizers of the event have partnered with eBay Celebrity and its charity platform to support 20 community non-profits and raise autism awareness. Concertgoers who are looking for the VIP treatment—including celebrity meet-and-greets, backstage access, and original signed memorabilia—can bid on exclusive packages that will also raise money for causes that BottleRock and eBay support.
“eBay Celebrity was designed to connect shoppers with their favorite celebrities for a good cause,” said Richelle Parham, eBay’s chief marketing officer. “Our partnership with BottleRock was only natural given their overall commitment to empowering people through philanthropy and cooperative efforts.”
Not only could winning a prized package get you an original Jon Bonick painting signed by BottleNeck bands or a five-star resort stay with a spot backstage, but 100% of proceeds will be donated to charitable organizations aligned with the festival. Sounds like a win-win, right? But only if you bid!
Round one of bidding for BottleRock Napa Valley is underway and will run through the 25th until round two begins on May 8. So get your AmEx ready... you could be in for a party-rockin' time.