Style Scoop: Gisele’s BLK DNM Jeans, Sarah Jessica Parker Gets Striped, Chanel is Champion of Pinterest


If you need derrière inspiration to look your best in denim, turn to Gisele Bündchen for BLK DNM. The Victoria's Secret alum and highest-paid model in the world is showing off one of her best assets for a guerrilla campaign with the young brand. The ad, which features Bündchen bending over to inspect the motor of a 1985 Mercedes, was shot by company founder Johan Lindeberg in Brooklyn with no post-editing. “He sees women as real—or, he has a very real idea of women. There’s no retouching,” Bündchen said of the collaboration. “There’s a rawness that’s just kind of who you are, you know?” [Style]

While we're still holding out for a third Sex and the City film, any glimpse of Sarah Jessica Parker (channeling Carrie) will do. The Met Gala star's latest conquest is Harper's Bazaar Russia for June 2013, where she made for a chic referee in black-and-white ensembles styled by Juan Cebrian and photographed by Simon Upton. [Fashion Gone Rogue]

Ain't nobody messing with Chanel… at least when it comes to Pinterest. TheKarl Lagerfeld-helmed label is the most popular clothing brand on the social platform according to Mashable. Here's the kicker: Chanel doesn't even have a Pinterest page. [ELLE]

The Bling Ring takes Cannes, part two. In a second jewelry heist at the celebrated film festival, a $2.6 million necklace from de Grisogono went missing during the company's 20th anniversary party. “Regrettably, after the night's festivities ended, de Grisogono staff members discovered that a high jewelery necklace, part of the launched collection, was stolen despite the large security measures set in place: over 80 security guards plus the police,” read a statement from the house. “A police report has been filed and further investigation is under way by local law enforcement.” [Racked]

On a lighter note, Carine Roitfeld's fashion show for the Cinema Against AIDS Gala to benefit amFAR carried on without a hitch. From Joan Smalls in Givenchy to Anna Dello Russo in Pucci and Bulgari, get a look at the golden girls who graced the Elizabeth Taylor-inspired runway. [Vogue UK]

With gold, jewels, and Cannes on our minds, it's only right that The Bling Ringbreak in to the beauty space. Lucky for us, the Sofia Coppola film has managed to seize Smashbox. The cosmetics company has created a makeup kit inspired by the Hollywood heist that aims to “re-create the fame-obsessed glamour of the film’s stars with hot pink pouts, out-all-night kohl-rimmed eyes and lashes for days.” [L.A. Times]

There's no room in Milan for Miu Miu. Although Prada shows during Milan Fashion Week each season, Miu Miu has been a mainstay at Paris Fashion Week since 2006 with no plans to return to its Italian roots. “Miuccia [Prada] is in the studio day in and day out and into the night. She creates the shows and follows every aspect, it is materially impossible to create two shows a couple of days apart,” said Prada CEO Patrizio Bertelli. “If there were another show a week later, she'd go there!” [Vogue UK]