Style Scoop: Nike Pushes For Women, How Vince Is Prepping for Growth, H&M Commemorates “The First Ten Years”

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Nike is turning its focus to women. With a recent surge in interest in fitness from females, the athletics brand is issuing a response. At Nike’s global women’s summit in New York, the brand unveiled its new spring/summer 2015 collections and took the opportunity to share its plans for growth in years to come—which, yes, involves targeting women. Models Karlie Kloss, Joan Smalls, Damaris Lewis and Jeneil WIlliams were on hand to present the clothing, which included Pedro Lourenço’s collaboration with the brand. [Women’s Wear Daily]

Contemporary label Vince achieved fashion’s biggest IPO on the New York Stock Exchange since Michael Kors—and since it did, it’s only continuing to grow. To do this, Vince's chief executive officer, Jill Granoff, plans to make more people aware of the brand. According to Granoff, the label has fairly low “brand awareness,” meaning, they’re not reaching that many consumers. But, “those that know us, love us, wear us and want to buy us.” With pushes in footwear and accessories, Vince is setting itself up to expand in more ways than one. [Business of Fashion]

In conjunction with the release of its Alexander Wang collection, H&M is launching a commemorative book inspired by the history of designer collaborations. Since Karl Lagerfeld did a one-off collection for the retailer, the industry has changed: “Inexpensive is not ‘cheap’ anymore, that’s why the luxury industry has to make an even bigger effort,” Lagerfeld muses in The First Ten Years. “I think all that is very healthy.” Starting November 6, the book will sell for $11.50 at 250 stores. [Women’s Wear Daily]

Burberry is touching down on Rodeo Drive in November—but in more ways than one. The three-story flagship store will open on November 7, and on November 19, the store will receive the 22nd Rodeo Drive Walk of Style Award. The award has been presented to Giorgio Armani, Tom Ford, Gianni and Donatella Versace, Mario Testino, the houses of Missoni and Ferragamo, Edith Head and Diana Vreeland, among others, since its inception in 2003. [Women’s Wear Daily]

Finnair and Marimekko take a new step in their design collaboration with Finnair Airbus 330. The aircraft will feature a previously unseen blue colorway of Marimekko’s classic Unikko (poppy) print. The plane will fly from Finnair’s Helsinki hub to the airline’s long-haul destinations starting at the end of this year. [Glam Inbox]