Style Scoop: The Olsens ‘Row’ In Melrose, ‘Pretty Little’ Shay Mitchelle Covers ELLE, Pharrell Partners with Jay-Z in Apparel


They've made Superga cooler than cool, teamed up with The Sartorialist, and managed to design a $55,000 backpack. Now, Mary-Kate and Ashley Olsen are setting up shop. The designer twins are reportedly opening their first brick-and-mortar for The Row on 8444 Melrose Place in Los Angeles. It's a pretty interesting location choice since the brand has been based in New York since its 2006 inception, but considering their Hollywood career starts, we can understand the trip out west. [Racked]

Shay Mitchell stepped out of the athletic role she plays on Pretty Little Liars and upped the glam ante for the July 2013 cover of ELLE Canada. Styled by Hayley Atkin in bold prints from Honor and Just Cavalli, the star opened up about her acting philosophy (one line in a great film trumps the lead in a bad one), and how she avoids getting too comfortable. [Fashion Gone Rogue]

Pharrell Williams and his Billionaire Boys Club label just got lucky. Not only did the hipster-friendly brand just celebrate its 10th anniversary (with Beyoncé, Terry Richardson, and Charlotte Ronson in attendance), it also fêted a new partnership with Jay-Z's Roc Apparel Group and Iconix Brand Group. Under the new deal, BBC is projected to bring in $25-$30 million this year; prior to the union, it rang in an average of $2-$4 million, reaching $12 million at its peak. [WWD]

'Boy.' and 'Girl.' is no more. Band of Outsiders, fronted by Amy Adamsand Frank Ocean, dropped the prefixes that originally denoted its masculine versus feminine womenswear offerings. Creative director Scott Sternberg assures BOO followers that combining the sublabels under one name is the only thing that has changed. [ELLE]

Mango is making room for plus sizes and a clothing line for teens. The move is part of the Spanish company's ambitious expansion goals, which include opening up 5,200 new stores and doubling profits to $5.8 billion by 2019. [WWD]

Finally, the moment we've all been waiting for! Dior's Secret Garden 2 video, starring model Daria Strokous in the house's Fall 2013 collection, has arrived. After the success of the first installment, it's no wonder this clip has already garnered more than 3 million views—and it was just released today! [Dior YouTube]

Speaking of patiently waiting, here's Olivia Palermo's new ad for her Carrera y Carrera endorsement. The sepia-toned beauty shot was captured for the Spanish jeweler's Tesoros del Imperio collection, which Palermo praises for being “wearable.” [Fashion Gone Rogue]

Roberto Cavalli knows sexy, and he wants Kate Middleton to embrace a more daring sartorial sense. “She is young, she is beautiful; I would like to create something special for her, but nothing too bold. I would like to prove to the world that Roberto Cavalli can dress a princess,” the designer told British Vogue. “Maybe I would use a print, keeping it young, sophisticated and sexy. Just because you are a queen or princess it doesn't mean you can't be sexy.” [Vogue UK]