The Rising Star of Coco Rocha


The queen of posing and social media, Ms. Coco Rocha, stars on the February cover of DuJour magazine, as genuine and down-to-earth as ever. Despite her impressive online presence and undeniable power as a model, she still exudes her classic humble behavior, questioning if individuals in Middle America are even aware of her presence. (Ed Note – they do, they really do.) With The Face set to premiere, Rocha's star is about to rise meteorically, catapulting her from industry acclaim to reality show fame.

On her faith and being a Jehovah’s Witness and traveling door to door:

“There aren’t many Witnesses who are in the public eye. I can’t even name any. The whole purpose is to inform people. Some people think we’re a pushy religion, but if you’re not interested, just say so. I know a lot of people in my industry have associated with Witnesses. So, yeah, it’s hard sometimes when you’re there alone. You’re not there with someone who can hold your hand and say we’ll do this together.”

On staying true to her limits and the pressures of the industry:

“Early on in my career, people were forcing me to do stuff. I was young and vulnerable. Those people should have had the courage to say, ‘Hey, let’s not do that.’ They’d never ask their kid to do [what they’d ask me to do], but they forget that models are just children. I also should have had the voice to say no. I didn’t do it, so I can’t blame anyone but myself. That’s why I’m so vocal about things today.”

On clients learning to accept her contact:

“In the beginning, the clients would say, ‘This is too much,’ but over time, the ones I liked kept working with me. They’d say, ‘It’s not too much. Coco can still be Coco. She still gives 100 percent when she’s on a photo shoot.’ It’s just my boobs aren’t out. And I don’t have a cigarette in my hand, and I’m not making out with a guy. And it’s all fine if you want to do that. I don’t judge. My besties do Victoria’s Secret. I just don’t do it.”

On how social media has changed her career:

“I was the first model to get a blog and talk about anything in modeling. Since I got to play around in this new, amazing world of social media, I get to stick around a lot a longer,” she says. “Usually a model gets two to three seasons, or a year and a half, and that’s it, you’re done. For me, it will be 10 years.”