Theodora & Callum Feed the Fish


Theodora & Callum is lending a hand to a few dozen Sandy victims at the New York Aquarium.

The scarves and accessories brand created a limited-edition aquatic print, featuring a zebra fish, as reported in Women's Wear Daily. The vibrant fish is a favorite of co-founder and chief executive officer Desiree Gruber's son, Callum, and can be found in the aquarium's conservation hall.

Half of the proceeds will benefit the repair of the aquarium, which partially re-opened after damage from the hurricane kept doors closed for seven months. Gruber held the project close to her heart as her son loves to visit his fishy friends there.

The scarf will retail for $150 at Theodora & Callum's East Hampton store,, and Henri Bendel.