Toni & Guy Haircare Crosses the Pond


Photo: French Connection
Photo: French Connection

On the heels of the first peeks of Phillip Lim’s upcoming collaboration and its buyout of the parent company of,, and, it’s now adding British beauty brand Toni & Guy to Target's aisles come September.

Though the haircare brand isn’t well known on this side of the pond, Toni & Guy has collaborated with designers and brands like Matthew Williamson, Vivienne Westwood Red label, Lulu Kennedy’s Fashion East to take their hair look from the catwalk to the sidewalk.

The salon brand, Toni & Guy Hair Meet wardrobe, boasts 32 piece range includes hair accessories, tools, shampoos, conditioners, stylers, and treatments that will fit well into a haircare extraordinaire’s budget. All are geared for your individual needs and will help achieve any look you’d like, including Prep, Cleanse & Nourish, Casual, Classic, Creative, and Glamour. “Like our U.S. Target, [our consumer] loves self-expression and is thirsty for new inspiration,” Dean Aragon, vice president of global hair care for Unilever, told Women’s Wear Daily. “She knows that to complete the statement of her overall sense of style, both hair and clothes need to work together, hence, ‘hair meet wardrobe.’”

We can’t wait to see what magical hair wonder we’ll come up with using the new line!