True Religion and Elizabeth Arden Partner for Love Hope Denim Fragrance

Ardent fans of the all-American, bohemian jeans stitched with the True Religion logo can add another layer of glory to their denim delight. The company has forged a partnership with Elizabeth Arden to introduce a new fragrance for women that reflects the playful, hippie, vintage aesthetic of the brand. Love Hope Denim will offer the spirited women who choose it “freedom from inhibition,” according to CEO and founder Jeff Lubell.

The fruity, sweet scent comprises refreshing pink kiwi, apple, and peach top notes, is anchored with mid-notes of iris, caramel, and almonds, then ground in warm and sensual hints of brown sugar, vanilla, and musk. “It inspires them to hope, embrace love, and focus on the positive,” Lubell said of the perfume. “The campaign follows suit, featuring a beautiful young woman that radiates confidence and her own unique sense of style.” Stephen Nilsen, the Givaudan nose behind the flirty aroma, says it captures the “mysterious wonderment” of the woman who “people are immediately drawn to.” We'd say you fit that bill!

Available October 2012 at Macys.com for $59-$79.