Willa Wakes Girls Up to Skincare

There are many pearls of wisdom we wish we had listened to growing up; one of them was the importance of skincare. Between the sun, the environment, and our germy hands, it’s a wonder our skin isn’t worse. Girls nowadays have it much easier thanks to Willa. The new natural skincare line, created by Christy Prunier and her daughter Willa, gives girls a head start on good skincare habits. The mother-daughter team spent more than three years developing the range that’s formulated to be light and fresh for young girls’ sensitive skin without parabens, sulfates, and phthalates. Avoid acne and sun damage before they start? God, we wish we had this when we were younger!

Available March 2012 at Target, J. Crew’s Crewcuts, and WillaSkincare.com for $7.50 – $17.50.