Put down the edible glitter, people. Starburst All Pink Packs are back! Not only can you buy the limited-edition pink packs (aka the only color that matters) at Target, Walgreens, Walmart, and other select retailers across the country, but this time, you have a chance to sport your support of all things pink. That’s right, Starburst has made a clothing line with t-shirts, jackets, accessories, and more.
It seems to be popular opinion that the strawberry fruit chew is far superior to all other flavors, and whether or not you agree, people are so into the pink Starburst, it has become an Instagram sensation. A quick scroll and you’ll see that people on the Internet have long been comparing each other to the candy. The memes often come across as words of encouragement, reading like this: “Never let anyone treat you like a yellow Starburst. You are a pink Starburst.” (If anyone dare call you a yellow, though, you can consider it a dis.)
A post shared by Lauren webb (@laurenbwebb93) on Jun 1, 2015 at 5:02am PDT
Popular food and drink brands launching their own clothing lines is nothing new — we’ve seen it done by Taco Bell, KFC, and Pizza Hut — and with all the memes floating around the web, Starburst was smart to seize the branding opportunity and collaborate on a clothing capsule. “We wanted to bring that reference to life offline for our fans, and what better way to do that than launch a merch line where they can boldly wear it on our sleeves,” Audrey Arbeeny, Senior Associate Brand Manager for Starburst, said in a press release.
The brand, in collaboration with Project Runway Season 15 winner Erin Robertson, has an entire line of ready-to-wear for sale on YouAreAPinkStarburst.com. (We’re low-key loving that this is a real URL.) You can shop the line of unisex outerwear and accessories, which ranges from $20 t-shirts to a $140 pink denim jacket. And as if that wasn’t enough to get your online shopping juices flowing, a pink neon sign that says — yep, you guessed it — “YOU ARE A PINK STARBURST” can be yours for a mere $650. You know, just in case you wake up one day and forget that you are, in fact, the tastiest piece of candy.