WAG Makeup: The Beauty Trend Making Your Glam Game-Day-Ready
Ever since Taylor Swift and Travis Kelce became an internet-breaking couple, whole new demographics are turning their eyes to the world of sports. And suddenly, the sports fan lifestyle has become a coveted aesthetic.
Enter the WAGs — aka the wives and girlfriends of pro athletes. These trendsetting SOs can see just as much limelight as their hustling hubbies, which is why many show up to games with their beauty looks on point and camera-ready. But going full-glam would seem pretty strange for a day in the stands, as sports venues tend to be more casual and family-oriented. So, how do athletes' partners balance a beauty style that helps them look and feel their best from kickoff to overtime?
WAG makeup is the beauty trend answering this game-day need. The look is a gentle, neutral take on glam, and it's designed to stay flawless while coordinating with the colors of your favorite team. After all, any self-respecting WAG or sports fan will be rocking merch for their team. "The signature WAG makeup is usually a neutral matte eye shadow, winged liner, fresh glowing skin, and a nude lip," makeup artist Alexis Oakley told Glamour of the trend. "This has been one of my most requested looks for a while because it's perfect for any and all occasions." Case in point: Variations on this theme are often spotted on some of the NFL's most iconic SOs, from Brittany Mahomes to Olivia Culpo.
Brittany Mahomes' neutral glam
Love her or hate her, Brittany Mahomes has become a mainstay of WAG style, especially as she appears in more and more photos with fellow Chiefs fan Taylor Swift. Watching her husband and quarterback Patrick Mahomes from the sidelines, Brittany can often be spotted with a soft pink lip, sooty black lashes, light contouring, and blush. Even when wearing dramatic, boldly colored Chiefs-themed outfits, which are actually some of her best game-day looks, her makeup stays neutral and classy.
Simone Biles' fresh WAG makeup
Simone Biles is obviously a star and an incredible athlete in her own right, but did you know that she's also married to Green Bay Packers safety Jonathan Owens? And when kickoff rolls around, Biles looks fresh-faced and stunning in soft WAG makeup. A glossy lip and even complexion create an understated counterpoint to Biles' dark lashes and subtle copper eyeshadow, which all come together in a clean look that pairs beautifully with the playful and casual vibes of her Packers gear.
Olivia Culpo's sultry style
Olivia Culpo already looks gorgeous without makeup, but befitting a former Miss Universe, she never fails to impress when she turns a stunning beat, even while cheering for her fiancé, San Fransisco 49ers running back Christian McCaffrey. Culpo puts a slightly sultry spin on the WAG makeup trend by pairing her mauve lip and perfect brows with winged liner and a hint of smoky eyeshadow. Combining these elements in neutral tones keeps the overall effect from going too glam and ensures that Culpo looks stunning yet appropriate for all the game-day fun.
Chariah Gordon's polished glamor
Along with Tay Tay and Brittany Mahomes, there are some other super-stylish WAGs in the retinue of the Kansas City Chiefs, including stunner Chariah Gordon. As the long-time girlfriend of Chiefs wide receiver Mecole Hardman Jr., Gordon knows how to turn up the WAG glam for game time. Nude lips are lined and defined to add emphasis, and show-stopping lashes draw attention to the alluring shape of Gordon's eyes. She's also not afraid to bring in some sleek contouring, resulting in a chic and polished take on the WAG makeup trend.
Hannah Sluss' cute WAG beauty
Hannah Sluss, "The Bachelor" alumna and fiancé of Baltimore Ravens running back Jake Funk, isn't afraid to take her WAG makeup look in a sweet, girl-next-door direction. Rather than employing sharp contouring, Sluss looks fabulous with a soft, feminine game-day style that emphasizes her round face shape and youthful aesthetic. Her choice of rosy blush and pink lipstick complements her complexion and blue eyes — plus, she simply looks great with all her purple Ravens swag.