We Asked Makeup Artists Which Trend They Hope Never Makes A Comeback
As with fashion, makeup trends come and go, and there's no denying that some looks need to stay in the past forever. While we're fans of certain '90s makeup trends making a comeback, like white eyeliner and glitter everywhere, we believe the thin brows of the era should be banished from makeup history. Out of curiosity, we asked professionals which craze they were glad to see go, and celebrity makeup artist Caroline Hernandez exclusively tells Glam she's over the baking trend. She shares, "This heavily set makeup under the eye became popular due to certain celebrities using this technique, which on camera looks flawless, whereas in real life, it could easily look very unflattering and aging."
Baking, which became mainstream in the 2010s, was all about setting makeup with a thick layer of powder, and then brushing off the excess. It certainly wasn't meant for a natural look, with Hernandez telling us, "This makeup style is stage makeup, it's theatrical and is intended to last under strong, hot stage lighting, to withstand sweat and all the other things that performers need from makeup whilst on stage." The expert adds, "From a distance, it creates a flawless look, but it isn't intended to be beauty makeup, as such, but rather beautiful makeup for stage performers." Hernandez credited "RuPaul's Drag Race" for popularizing baking, but as the trends shift towards a more natural look, many are ditching this technique. Clean beauty seems to be in right now, as two other makeup artists, Anton Khachaturian and Jade Griffin, agree that certain over-the-top looks are dated.
Excess bronzer and heavy microbladed brows are out
Another trend from the 2010s that's thankfully dying down is heavy contour, which celebrity makeup artist Anton Khachaturian is happy to see go. An overload of bronzer is a contouring mistake that makes you look older, and it also shouldn't be a replacement for blush. "I'm all about a good contour, but there was a time (Y2K specifically) where bronzer was practically a setting powder, and it was such a thing! Literally, bronzer ALL OVER," Khachaturian exclusively tells Glam. That's not to say bronzer itself is out of mode — folks just need to use it sparingly. "For me, bronzer is very much a product that's used to highlight (or rather, contour) one's natural features. Its placement should be intentional, not all over to fake a tan and separate your face from your neck," the makeup expert says.
Speaking of highlighting features naturally, pro makeup artist and licensed aesthetician Jade Griffin of Queen Productions believes microbladed brows are a trend of the past. "The semi-permanent nature doesn't leave much room for change as trends and personal styles evolve," Griffin tells us. "Brow tinting achieves a similar effect, but with the flexibility to adjust whenever you're ready for something new." Another alternative is microfeathering, which is a more natural alternative to microblading and will leave you with full brows without the drawn-on look. The takeaway? It seems that artists are veering away from heavy makeup and instead are embracing folks' natural features.