4 Makeup Brands Perfect For Older Women

With the myriad of brands out there, there's an endless supply of products that you can rotate in and out of your beauty routine. You probably have at least 10 lipsticks or glosses, as well as various cream blush shades to give you the dewiest skin of your life. As a longtime makeup artist, I've experimented with so many different product lines, and I'm here to tell you that they're definitely not all created equally. For the over-60 crowd, some brands won't provide you with the extra glow or staying power that you need, and at this age, it's all about the formulation. Certain ingredients, such as hyaluronic acid and peptides, hydrate and rejuvenate, so you'll want to be on the lookout for makeup lines that are geared more toward mature skin.

Because we all lose hydration as we age due to hormonal shifts, those with aging skin need a bit of help capturing that youthful radiance. That means staying away from matte finishes and anything that'll leave your skin looking cakey. Luckily, there are plenty of brands out there that cater to older women that take the guesswork out of shopping for makeup that fits your skin needs.

Practically every makeup lover has heard of Bobbi Brown, who has been in the industry for decades and owned her own eponymous line before she sold it to Estée Lauder in 1995. Fast forward 25 years, and the entrepreneur launched Jones Road Beauty. As someone in her 60s, she knew exactly what mature women needed. The line doesn't just cater to older folks, but also those who want to nail the no-makeup makeup look like a pro. Brown's products are super buildable, with the What the Foundation offering light coverage that's ideal for everyday use. With various oils as ingredients, it's very moisturizing, and while those with oily skin may find it too greasy, it's perfect for older faces that tend to be on the drier side.

Another one of Jones Road Beauty's bestsellers is the Miracle Balm — a tinted balm which contains vitamin E and jojoba oil to nourish the skin. It can be used as a blush or highlighter that instantly brightens the face, and there's also a clear version that works great as a moisturizer in a pinch. The brand's eyeshadow sticks are also great for older women, as they're creamy and easy to apply. Simply sweep a lighter color onto your lids and blend with your finger, and, if you like, use a darker shade for the crease. With all her products geared towards giving customers a youthful glow, you can't go wrong with anything from Brown's line.

Makeup artists who launch their own lines generally have a good idea of how to make buyers look and feel great, which is what Laura Geller has been doing since the '90s. With the founder in her late 60s, the products are made with mature women in mind, and applying powder foundation like a pro just got easier with the brand's marbled Baked Balance-n-Brighten Color Correcting Foundation that promises a natural finish. And if you're wondering, do you really need a makeup primer? The answer is yes, especially if you have older skin, as it prevents products from creasing into fine lines and wrinkles. Laura Geller has an amazing Spackle Skin Perfecting Primer that contains shea butter, jojoba seed oil, squalene, and aloe vera for extra hydration.

Celebs like Fran Drescher and Oprah Winfrey love Geller's line, with the latter sharing on Oprah Daily that one of her favorite 2025 beauty picks was the Glam on the Go Face & Eye Palette. "The gorgeous colors in these three do-it-all palettes are for grown-ups and make it simple to create a pulled-together look in minutes, with three silky eyeshadows and a blush designed to flatter every skin tone in each," the media mogul wrote.

If you ask makeup artists what one of their fave high-end makeup brands is, chances are Giorgio Armani will come up. Particularly, the Luminous Silk foundation is one that many MUAs with older clients will reach for, because it goes on like a dream and practically melts into the skin, while providing flawless coverage. With 44 shades, there's bound to be a match for almost any skin tone, and while you may balk at the $69 price tag, a little goes such a long way, so you'll be using your bottle for months.

Another hit that Giorgio Armani churned out was their Luminous Silk Cheek Tint Blush, and it's great on older faces as well. I love using liquid and cream blushes on mature skin, as powders tend to look dry and cakey. Shimmery products can highlight fine lines, but this blush leaves a gorgeous satin finish without any shimmer. It's not highly pigmented like other liquid blushes, so you can layer it on to achieve the right intensity. Armani was a designer who knew how to dress a woman's body, and it seems he was also a pro at bringing out their best features with his luxury makeup brand.

As someone who uses the iT Cosmetics CC+ Cream on the regular, I can personally say that it's one of the best formulas out there. It provides full coverage while evening out any redness or discolorations, and you're left with a dewy finish that's perfect for older skin. If I want a glassy appearance, I'll forgo powder and just dust on some blush and bronzer. However, if you tend to be oily, I'd suggest using a translucent powder, as this CC cream will leave you with a sheen. Another bonus is that the formula has SPF 50, so you're getting sun protection while nourishing your face with hyaluronic acid, niacinamide, and vitamin E.

And, if you're looking for skincare, iT Cosmetics has a full range of age-defying treatments, such as Confidence in an Eye Cream, which contains peptides, and the Hello Results Wrinkle-Reducing Daily Retinol Serum-In-Cream. Created by former television news anchor Jamie Kern Lima, makeup lovers of all ages have turned to this brand as their go-to, and it never fails to perform for women in their 60s and beyond.