'Stop The Madness': Jenna Bush Hager Draws The Line At Matching Outfits With Husband Henry
Jenna Bush Hager has a unique perspective when it comes to couples wearing matching outfits. During a July 2026 episode of "Today With Jenna & Sheinelle," the star shared that her mom often dressed her and her fraternal twin sister, Barbara Pierce Bush, in matching outfits growing up. Now, as an adult, she struggles to separate the two. "Don't you think it's kind of strange?" she asked her co-anchor Sheinelle Jones. "Adult people that have like fallen in love with each other and then start matching? Like, they're not brother and sister."
The lighthearted discussion stemmed from a viewer's submission for their "Social Dilemmas" segment. "My friend Becca has a new boyfriend and they're in their honeymoon phase," the fan explained. "They wear matching outfits to every event. Now they're throwing a party and asking everyone to coordinate their looks. Can we tell them to stop the madness?" Bush Hager, who has been married to her husband, Henry Chase Hager, for nearly two decades, told the viewer to let the couple match but to ask if others could be exempt from their relationship thrills. Bush Hager and Jones joked about her potentially twinning with Henry, and the struggle to find time to coordinate the ordeal.
Jenna Bush Hager admitted she and her husband are guilty of cringe nicknames
While Jenna Bush Hager, a daytime TV star with incredible style, has stuck to her guns about matching outfits, she and her husband, Henry Chase Hager, have picked up what some may consider a strange habit since becoming parents. "It's become a problem, and it's something that we need help with ... we call each other Mommy and Daddy sometimes," Bush Hager shared during a June 2026 episode of "Today With Jenna & Sheinelle."
Bush Hager clarified that it stems from talking to their three children –– Mila, Poppy, and Hal –– about each other. "He doesn't say 'Mommy,' but he'll be like, 'Ask Mom.' So I've started to work on this, where I say, 'I'm not your mom,'" laughed Bush Hager, who had an emotional moment over time lost with her kids due to working. "I know we need help. The first step is saying I have a problem." She shared that her husband will also call her Shiny, Honey, or Babe.
If you're still looking for your honey, TikTok's "nickname theory" can help narrow down your dating options.