Beauty Buzz: Meet the Classpass of Blowouts, A Liptsick to Lighten Dark Circles, and a Red-Bottomed Beauty Boutique?
March 4, 2015
There’s a new startup in the beauty sphere that’s bound to make every beauty buff super excited. Similar to ClassPass, Vive is slated to release a subscription service that allows mane mavens unlimited blowouts for $99 in participating salons – a serious beauty bargain for a strand service that we love so much. The idea was sparked by overly booked up blowout bars around the Big Apple. While Glamsquad and Priv bring the talent to you, the company wanted to show “the salon experience is something people really enjoy.” We’ve already signed up for its waiting list! [Business Insider]
While concealers work wonder to create a flawless complexion, there’s another makeup must that’s up to the task. Deepica Mutyala, Birchbox’s senior manager of brand development and YouTube beauty guru, proved a rich red lipstick could conceal dark under eye circles by warming up the cool tones in the skin. Her clip instantly went viral, prompting many to find out their skin undertone to find the right red for them. We see rings of rich ruby in our futures. [InStyle]
If you couldn’t get enough of Christian Louboutin’s sharp nail lacquers, prepare yourself: the shoe savant is opening a beauty boutique in Paris. Located in Passage Vero-Dodat, where Louboutin launched his men’s and women’s flagships, is a “small shop or big shrine” inspired by the bold bottles themselves. With a secret boudoir perched atop a winding staircase, he surely created a “discreet, private space for clients to try out the Louboutin beauty ritual.” [The Telegraph]
While the Kardashians sparked the trend, contouring shows no signs of slowing down thanks to Sephora’s latest technological innovation. The retailer paired up with Map My Beauty to create an app that shows you how to perfectly sculpt your face. All you have to do is upload a selfie while th face mapping technology analyzes everything before creating a personalized application tips fit for their face with shoppable links. As Annabella Daily, founder and chief executive officer of Map My Beauty, explained, “Millions of women look to YouTube for beauty instructions and ‘makeup tutorial’ is one of most-searched terms on Google, yet none of them were personalized for a consumer’s specific face. Also, while there are color try-on tools, they just show the color pasted on your face without any specialized directions.” [WWD]
Some of our favorite natural brands are lending a helping to #girlbosses to be. Hain Celestial Personal group, home of bath and body favorites like Alba Botanica, Avalon, and Jasön, have partnered with Care, a non-profit aimed to fight global poverty, through its Empower Her Through Education initiave. The partnership will kick off with a petition to help eliminate child marriage worldwide. Talk about girl power! [WWD]