Rebecca Minkoff is Looking For the Next Big Designer


Rebecca Minkoff knows the power of a t-shirt. Her big break came from her ‘I Love New York’ t-shirt, which earned spots on Jay Leno and the pages of US Weekly in 2001, so her newest idea is quite fitting. She partnered with Diet Coke and Taylor Swift to launch the annual Diet Coke Young Designer Challenge, giving one fan the opportunity of a lifetime to become the next great fashion designer. All by designing a t-shirt.

To be considered for the challenge, get to creating. Submit a t-shirt design through May 31 at for a chance to join the ranks of notable designers and have your work featured in Target this fall, score a $10,000 cash prize and a trip to meet Swift at one of her final stops on her RED Tour in Nashville, Tenn., this September.

Last year’s winner was Gustavo Alonso (his design pictured above with Minkoff). Best of luck to those who enter!