Why People Are Trading Alcohol For Adaptogens To Unwind And If They're Safe To Use

When Covid hit in 2020, American alcohol consumption spiked enormously, with one in five reported to be drinking unhealthy excessive amounts, per USA Today. Immediately after March 2020, data from Nielson revealed a 54% increase in alcohol sales along with a 30% increase in deaths caused by alcohol (via NPR). While the covid infections were raging, the World Health Organization also sought fit to announce a plea for everyone to moderate their alcohol intake in April 2020. Whether it was due to boredom or pandemic-induced anxiety, Americans were clearly developing an attachment to alcohol, a substance that is not only addicting but also leads to irreversible health problems.


Giving alcohol a run for its money are modern non-alcoholic drinks, specifically plant-based and herbal remedy drinks. Since the 2020 spike in alcohol sales, America has vocalized a new interest in sober living, with an increase of Millennials making a conscious effort to limit their alcohol intake and more becoming sober curious (via YPulse). Fresh on the market offering a healthier virgin option to alcohol are adaptogens.

They protect against stress and can give you a natural buzz

Adaptogens are a group of plants, herbs, and mushrooms that reduce stress, help the body respond to anxiety, prevent fatigue, and promote overall well-being, per the Cleveland Clinic. Unlike alcohol which actually creates stress in the body, according to the National Institute of Health, adaptogens actually protect against stress and anxiety (via Panossian A, Wikman G). According to medical experts at Healthline, stress is incredibly harmful to the body as it can trigger the release of stress hormones that can, over time, create belly fat, lead to a weaker immune system, increase blood sugar levels, blood pressure, and more. 


Adaptogens are the holy grail of botanicals when it comes to living in a fast-paced world that constantly triggers stressors. They've been used for thousands of years, and according to integrative health physician Dr. Andrea Fossati, nothing comes close to their magic in western medicine (via Forbes). These medicinal tonics not only fight inflammation but also soothe emotions, delivering a wave of peace. Now more and more booze-free adaptogen drinks are showing up on shelves with promises to deliver a natural alcohol-free buzz.

Despite their magic, they're not for everyone

Created as a magical, mood-enhancing spritz replacement to alcohol, Kin Euphorics is just one brand on the scene, hoping to invite people into a deeper understanding of nourishment. Founded by Jen Batchelor and supermodel Bella Hadid, the all-natural herbal drink hopes to become the main player in the sober curious movement with its unique blend of adaptogens and nootropics that are committed to having a positive effect on social rituals and F&B consciousness. Careful though, adaptogens are not for everyone, and proper precaution should be taken before indulging in the elixir.


Despite their long list of benefits, like all herbal medicine, they do not agree with everyone. Unfortunately, anyone on antidepressants should be careful as they do not mix well with all medication (via Forbes). Also, anyone under the age of 18 or women pregnant, breastfeeding, or hoping to become pregnant should also stay away from adaptogens. It's also recommended to start with smaller portions, working your way up to larger doses. Before adding adaptogen drinks to your lifestyle, be sure to consult with your doctor or physician first.