How To Effortlessly Add The Pantone Color Of The Year Into Your Makeup Routine

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Pantone is our go-to source for everything related to hues. There's nothing more exciting for fashion, beauty, and home decor enthusiasts than the moment when the trendsetting company announces the new color of the year. For 2023, Pantone's color of the year is Viva Magenta, a playful and upbeat yet somewhat sultry purplish red color. There are many ways to explore this on-trend shade such as dressing in that vivid hue.


Anyone hoping to add more magenta to their wardrobe can find garments in 2023's official color at various retailers at diverse price points. Those wishing to brighten up their home should consider purchasing some magenta decorative accents or painting a stunning magenta accent wall. There's also the Magentaverse exhibit at Artechouse in Miami Beach, and it's all about Pantone's Viva Magenta. Here, you can fully surround yourself and immerse yourself in the hue for a truly unique experience. But what if you want to incorporate more modern magenta into your makeup? A pop of this shade can add an on-trend element to your cosmetic routine, no matter what your style or skin tone may be!

Flaunt magenta lips

One convenient detail about Viva Magenta being the color of the year in 2023 is that it's an excellent color for lip products. Since reds and purples are always popular hues for lipsticks and lip balms, magenta is one of the best color options to apply to your lips. Plus, there are many products that you can use for your own custom lip look in various shades, formulas, and sheens.


One highly-rated magenta lipstick is the Maybelline SuperStay 24, 2-Step Liquid Lipstick in Crisp Magenta, available on Amazon for a budget-friendly price. This bold product is reliable and will help hydrate your lips. Moreover, the item has 4.5 out of five stars with more than 26,000 reviews, earning recognition for looking attractive, not smudging, lasting long, and being a fair price for what you get. Another affordable yet stylish magenta lipstick is the L'Oréal Paris Colour Riche Original Satin Lipstick for Moisturized Lips in Miss Magenta. With more than 1,000 reviews, this lively, well-liked lipstick has 4.4 stars.

Make a statement with magenta eye makeup

Who says magenta is only cute on your lips? Rocking this bold-colored makeup on your eye area is perfect for making a fun, trendy statement at various events. For instance, TikToker @makeuptigerlily posted a video of a magenta smokey eye tutorial for a darker spin on the upbeat color of the year. Meanwhile, another makeup-loving TikTok user, @lenahikaru shared a video where she created a striking, girly Pantone-inspired look with dramatic eye shadow.


If Pantone and the makeup-loving TikTok users have you feeling inspired to flaunt magenta eyeshadow or eyeliner, you'll need a trustworthy product to get started. The KVD Beauty Super Pomade Vegan Eyeliner, Shadow & Brow Pigment in magenta is available at Sephora. It comes at a great price and this versatile product is cruelty-free, waterproof, vegan, and ultra-long-lasting. Whether you wear it as an eyeliner or eyeshadow, this item will help you stay trendy in 2023. You can even use it to apply a tint to your brows for a night out or festival if you're feeling daring! Furthermore, this product has a near-perfect rating of 4.7 stars and a 96% recommendation rate with over 4,000 reviews.