The Outdated Handbag Trend That's Making A Comeback In 2025

Subtlety has its moments, but this year, that moment is over. Handbags are no longer being used to establish the quiet luxury look. In fact, styles are transitioning from quiet to loud luxury. We're reverting back to a time when you could celebrate your accessories as statements in their own right, rather than forcing them to blend in with the rest of your ensemble. Remember Coach bags that were covered in the company's logo? How about Gucci handbags with big gold "GG" snaps? Even the iconic initial purses of the early 2000s were covered with letters of the alphabet. These large statements were the perfect way to show off the most high-end pieces of your closet, and we're bringing back that energy.

Now, loud luxury and oversized logos are defining the handbag trends you'll see everywhere during summer 2025. With a chic handbag boasting a clear logo, it's easy to highlight the brands and styles that are meaningful to you. The maximalist aesthetic ranges from dainty over-the-shoulder mini purses to larger functional purses that hold whatever you need, as long as there's the identifying symbol or logo. Of course, loud luxury doesn't mean pieces need to be too loud or gaudy. It could mean a tasteful, well-placed logo or maybe some shiny hardware to cover the purse enclosure. A bag with its own belt for added dimension, or even a luxury material like leather or suede, could help you channel bigger, bolder styles in a refined way. 

Think about the iconic fashionistas of cinema. Who would Elle Woods of "Legally Blonde" be without her recognizable Tiffany necklace? Or, remember the Marc Jacobs purse that had Andy and her friend Lily drooling in "The Devil Wear Prada"? Handbags with this iconic level of recognition are becoming all the rage once again, so look for details that will make your handbags instantly identifiable. But if you're not a logo person, there are other ways to be loud.

Bold and shiny elements of gold and silver are increasingly front and center when it comes to luxury handbags. Embellishments like gold purse strings make the entire bag into not just an accessory, but a fashion statement all on its own. The loud luxury trend also gives bag enthusiasts an excuse to experiment with colors that are bold and playful. After all, the tones of a Louis Vuitton bag were unmistakable in the early 2000s. So forget the neutrals for a while and pick something that catches your eye, whether it's a statement palette, lavish hardware, or indeed, a logo. Say goodbye to less-is-more fashion trends with maximalist outfits, and take a risk by selecting an opulent purse to match.