Lori Loughlin's Daughter Olivia Jade's Complete Transformation Over The Years

As the daughter of actor Lori Loughlin and designer Mossimo Giannulli, Olivia Jade was in the spotlight long before her own career as an influencer kicked off. "Growing up with an actress as a mom, I was exposed to the entertainment world at a really young age. I was always trying to emulate it — fancy glam, makeup, all of it. But I had just as much fun pretending I was a beauty YouTuber alone in my mirror," she told Into the Gloss in 2026. In the mid-2010s, Jade's influencing career was thriving, as many looked up to the teen for makeup, beauty, and fashion advice. As she got older, she looked more and more like her mother — in fact, side-by-side pics of Lori Loughlin and Olivia Jade will have you seeing double. But while Jade is as beautiful as her mother, the influencer's transformation is undeniable.

From exploring fashion trends to being one of the stars who popularized the "clean girl" aesthetic, Jade has found a spot for herself in the world of beauty. Beauty and hair-wise, Jade always knew what she liked, rarely experimenting with colorful makeup and sticking to brown hair with subtle highlights through most of her life thus far. Fashion-wise, she was willing to experiment more, exploring a variety of fun trends through the years. Since the mid-2010s, Jade has fallen in and out of love, gained millions of followers online, picked herself up after a major scandal, and embarked on business ventures of her own — all while looking fabulous. 

Back in 2014, Olivia Jade uploaded her first video on YouTube, and just like that, her social media career kicked off. At the time, Jade was 14 years old, and, like many teens, she enjoyed watching beauty and fashion content creators, which is why she started her own channel.

By then, Jade already had some insight into how the entertainment industry worked, as the young star grew up with her actor mom, Lori Loughlin, and her fashion designer father, Mossimo Giannulli. In fact, Jade wasn't even a stranger to red carpets, as she had already attended some alongside her mother and older sister, Isabella. In November 2014, the trio walked the red carpet of a Hallmark Channel holiday event, and for the occasion, Jade kept it simple with a black top, plaid pants, and red lips.

By 2017, her style had evolved significantly, as the teen was now willing to go for bolder fashion. For an event held by the brand PrettyLittleThing in August that year, Jade decided to rock a striped pantsuit, which certainly wasn't a shy choice. She kept the accessories to a minimum, showcasing that while she loves a daring statement, she isn't into over-accessorizing a look.

When the 2019 college admissions scandal became public news, Olivia Jade was at the height of her influencer career. She had just released a collection with Sephora, solidifying her status as a beauty influencer, and her social media accounts were thriving. "A dream I never thought would be my reality. This is so surreal for me and my 14-year-old self," Jade wrote on Instagram as she shared the news of her Sephora collaboration in 2018. Unfortunately, her joy came to a sudden halt when it was revealed in March 2019 that her parents were part of a bribery that resulted in both Jade and her older sister getting admitted to the University of Southern California.

Post-scandal, Jade withdrew from the spotlight completely, abandoning her social media channels for a while. The influencer didn't come back to YouTube until December 2019, when she finally posted a new video in which she shared her makeup and outfit. "I don't wear makeup every single day, so when I do wear makeup it's normally for something or if I'm just feeling like putting myself together," she said. "So I'll do a little bit more than just like a tinted moisturizer and mascara, but it still looks super natural so you can wear this every single day."

Jade's style during this period was immaculate, with the influencer rocking thought-through fashion both at industry events as well as while running errands. Of course, considering that filming herself was a significant part of her job, it's not surprising that Jade ensured she always looked put-together. 

In the early 2020s, the noise surrounding the college admissions scandal calmed, and Olivia Jade slowly moved on with her career. The influencer was back on social media, sharing glimpses of her life as well as giving tips on beauty and fashion. In 2020, the star took to Instagram Stories to talk about the heavily-edited images that flood social media. "There is nothing wrong with using these filters to smooth ur skin or enhance your features — everyone should do whatever [the f***] they want to their own pics," she wrote (via Yahoo!). "But I do truly hope all the young girls on [Instagram] know that this is not normal and it's not reality. Seriously, no one is born looking like this [and you] don't need to compare yourself to impossible standards!" 

Fashion-wise, Olivia's style became known for her willingness to experiment, often switching between fun party dresses and edgy top-and-pants combos. And as Jade continued dominating fashion and beauty trends with ease, it was her personal life that all of a sudden found itself in the limelight. In December 2021, Jade was first linked to Hollywood heartthrob Jacob Elordi, whom she would proceed to date on and off for several years.

In 2022, Jade also opened up about mental health, sharing the importance of taking care of it. "Mental health means a lot to me. I've learned as I have gotten older the value of being kind and uplifting others has the ability to impact my own mental state in a positive way. It's also important to remind ourselves there is nothing to be ashamed of if you don't feel 100 percent," she shared (via WWD).

As Olivia Jade's style evolved, she was undeniably treading into fashionista territory. Her looks were modern yet authentic, as the social media star always managed to combine unexpected pieces. In 2025, Jade was featured in a campaign for Khloé Kardashian's brand Good American, telling People that she adores the simplicity of effortless fashion. "For me, it's the simple moments that feel the most special, just being yourself, comfortable, and confident in your own skin," she said, adding, "That's what this collection is all about. The pieces make everyday dressing effortless so you can feel good without overthinking it."

Beauty continued playing a significant role in Jade's career, and in a different conversation with People, she revealed that she learned a lot about it from her mother: "She's always been really serious about wearing sunscreen. I think that's why she looks so good." Of course, before and after pics of Lori Loughlin could hint she's no stranger to cosmetic tweaks, so it's unlikely her beauty is all thanks to a high SPF.

While Jade's career managed to recover from the college admissions scandal, her private life experienced its ups and downs. Jade was dealing with her parents' separation, and she and Jacob Elordi were breaking up and getting back together as their own relationship neared its end in early 2026. The highs and lows of their love were just one of the strange things about Olivia Jade and Jacob Elordi's relationship.

2026 brought significant career moments for Olivia Jade, who officially launched her beauty brand O.Piccola. "I'm not a big user of foundation or super heavy makeup; I love makeup that enhances my natural features, which is actually why I named the brand O.Piccola — piccola means 'little' in Italian," she explained to Into the Gloss in 2026. 

In 2026, Jade also collaborated with the fitness brand FORM on a collection. "Fashion has always been around in my family, and even as a little kid, I loved watching fashion shows and have always had a really big interest in it," Jade revealed to The Zoe Report in 2026. "I try to be comfortable, but I also like having a great staple jean and T-shirt — just finding those pieces that make me feel really confident," the social media star added.

While her career was consistently moving ahead, early 2026 brought her final breakup with Jacob Elordi. In 2026, Jade was linked to tennis player Taylor Fritz; however, the social media star revealed that she prefers keeping her love life private. "I will never speak on it, ever. That part of my life, I'm a completely closed book. I'm just going to be a mystery," she shared with Bustle. While Jade continues to share big parts of her life online, she likes to keep certain areas of it just for herself. As she struts through her mid-20s, the influencer is living proof of how one can recover after a scandal by taking matters into her own hands and doing what she loves. And for Jade, that has always been working in beauty and fashion.