The Biggest Color Trend Of Summer 2026 Is So Perfect For Older Women

Many of the summer's biggest trends are perfect for older women, and one of its most popular colors is no exception. Clothing and accessories in jewel tones like purple are some of the summer 2026 fashion trends that look so chic on women over 50. While you may believe that purple is a bit too heavy for warm weather, think again: there are many ways to style the rich color for the season. Infusing more color into your wardrobe doesn't have to be difficult; it can be used in accent pieces, accessories, and even makeup — for mature women in particular, purple can provide a beautiful pop of color for any look. 

Purple is timeless, elegant, and, best of all, on-trend for everyone this summer; women of all ages are utilizing shades of lavender, eggplant, and violet to add a chic touch to their look. Whether you're used to incorporating bold color into your daily look, or just want to add a modest dash of intrigue, we have plenty of styling suggestions that you can make your own. From lavender linen pantsuits, to subtly purple makeup, here are some of the best ways for older women to take part in the biggest color trend of the summer. 

Purple is an endlessly chic color that can slot itself easily into a mature woman's summer wardrobe. You can go all-in with the shade with a coordinating two-piece set. Wide-leg pants and a sleeveless top are an excellent pairing for any casual outing, and, by picking pieces in matching shades of purple, you can add an extra, high-end touch. Linen co-ords are particularly on-trend for summer 2026, and look beautiful in lavender — just take a look at the Anila Linen Cropped Pant Set from Haven Beck. 

However, if you're looking for a dressier vibe, a purple pantsuit may be a good fit. For the best of both worlds (lightweight, breathable linen and a work-appropriate cut), Urban Hollis' Daphne Linen Blazer and Wide Leg Capri Set incorporates the regal color into a modern-cut suit perfect for summertime. Or, for a more effortlessly glamorous ensemble, opt for tailored pants and a sleeveless blazer like the lavender Ann Taylor Pleated Wide-Leg Pant and accompanying Tie Waist Vest.

But, if you're still hesitant about wearing purple from head to toe, you can always give the color a trial run with some stylish accessories. Try adding a pop of purple to your look with a trendy clutch, heeled sandals, or fun statement jewelry. The options are truly endless for integrating the color into your look for summer 2026.

For mature women, purple can be an incredibly flattering makeup color. In addition to using shimmery purple eyeshadow to make your eyes pop, give purple blush a try. Depending on the shade, purple is perfect for toning down warmth and adding a bit of dimension to your base. But, if you're hesitant about incorporating purple into your makeup routine too boldly, don't fret — there are low-key ways to introduce some color into your look. One of the summer 2026 makeup trends perfect for older women is colorful mascara — dark purple mascara can give your eyes some intrigue without weighing down your face. 

Purple nails are the cool summer 'it' shade for your next manicure. Whether you prefer regular glossy nails, matte designs, or glittery top coats, purple nail polish can be be integrated into your summer manicure. Rich, jewel-toned purple is an elevated shade for older women, and can work across multiple seasons. Purple is a versatile color that can be customized to suit anyone, regardless of age or complexion; it would be a welcome addition to any woman's beauty routine this summer.