'70s Wonder Woman Star Lynda Carter Loves This Iconic Mascara

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In the 1970s, actor Lynda Carter made waves with her iconic performance as the incredibly statuesque Diana Prince, aka Wonder Woman. Even beyond the vivid colors of her dazzling bodysuit, Carter was a perfect archetype for the beloved character: Her dark curls, cinched waist, and piercing blue eyes painted an image of the hero that viewers would remember for years to come.

Those who remember her from the show may be wondering what this '70s Wonder Woman looks like now — well, pretty similar. As she told People in 2024, "People still recognize me all the time as Wonder Woman. ... I don't know that I've changed too dramatically." Of course, it helps to have a team of MUAs on-call, which Carter cheerfully acknowledges. "That outcome is spending time in a chair with some really good people doing your hair and makeup. ... If everyone did a three-hour makeover before they left the house, then they'd all look amazing."

Her candid answer begs the question: What products are Carter's stylists using to keep her so fresh and recognizable, even as a septuagenarian? In particular, what is she using to highlight her famous baby blues? As a bona fide Hollywood star, you might expect Carter to favor something a little too pricey for our budgets. But it turns out that this classic DC icon has similarly classic taste — her go-to is Maybelline's Great Lash mascara, which has been wowing beauty lovers since 1971.

Lynda Carter starred in a flirty campaign for Maybelline lipsticks back in 1984, but when it comes to her beauty must-haves, it's actually the brand's mascara that steals the limelight. In particular, she's a die-hard believer in the brand's signature Great Lash formula. "I'm still a Maybelline girl," Carter told The Strategist in 2023, waxing poetic about all the product's high points. "It's still the one that doesn't flake. It's inexpensive. I can go to any drugstore and pick up my favorite mascara. It's still the best one on the market. The pink and green. It's a classic formula, and it always works."

Carter has been a Great Lash stan for years. "I've been using that since I started wearing mascara. Particularly on my lower lashes — when you've got moisturizer on, they flake, but Maybelline doesn't flake. And it comes off when you wash your face." If you're likewise hunting out the best mascaras for your bottom lashes, brands like L'Oreal and Clinique also offer contenders. Still, Carter doesn't swerve from Maybelline, and over the decades, she's had plenty of time to compare Great Lash to its competitors. "It just still is the one, and I've just tried them all," she added. Of course, this is just one celeb's opinion. But it's telling that Carter's Great Lash obsession is backed by plenty of other enthusiastic Maybelline fans.

Superhero OG Lynda Carter isn't shy about her love for Maybelline, nor is she alone in her regard. Other stars are also fans of the classic Great Lash formula. "I have used it my entire life," A-list "Euphoria" actor Sydney Sweeney told The Cut in 2021. "I have sensitive eyes, and they tend to get really red with most mascaras, but not with this one. I go for the brownish-black color."

Great Lash is also a mascara of the people, accumulating plenty of loyal buyers over its 50-year history. As one enthusiast gushed on Reddit, "I have really long blond lashes, and Great Lash is the only one I like. Mind you, I worked in the beauty industry for many, many years and tried everything. But Great Lash still wins." And one user reminisced about the product's prevalence in makeup kits, saying, "I remember every girl in middle school ... having this in their Caboodle."

With testimonials like that, it isn't surprising to learn that, according to Parade estimates, one tube of Great Lash is sold every five seconds. This great product is among the best waterproof mascaras you can find at the drugstore. If you'd like to grab some for your own cosmetics stash, it's easy to source this staple from any local beauty supplier. Maybelline Great Lash mascara is also available at Amazon in three colors — Brownish-Black, Very Black, and Blackest Black — starting at the oh-so-reasonable price of $6.82.