6 Dupes For The Kosas Revealer Concealer

In 2023, great makeup is the same as great skin. From tinted moisturizers and skin-loving cream blushes to hydrating lip tints in different shades, we live in a time where the line between skincare and makeup has blurred, if not disappeared entirely. Kosas, one of the brands championing the skincare-makeup hybrid movement, has a TikTok-famous hydrating concealer in its arsenal that has stolen both our hearts and our dark circles.


Described by the brand as "concealer meets eye cream," the Kosas Revealer Concealer offers buildable, medium-coverage and also acts as a spot treatment. Formulated with skincare ingredients like caffeine, pink algae, peptides, and hyaluronic acid, the revealer concealer aims to provide the best of skincare and makeup by tackling skin imperfections while providing blendable coverage. Apart from its dewy finish and extensive 28-tone shade range, reviewers also love its creamy skin-like texture and non-crease qualities, with one verified reviewer on the Kosas website describing the product as "smooth and buttery ... the perfect match for my skin."

While the product won the best concealer category at the 2020 Shape Beauty Awards and is fantastic for hydrating and brightening your under eyes, we still live for a good dupe. Ahead are six alternatives to this 4.4-star rated concealer on Amazon, from drugstore options to K-beauty favorites.


1. Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer

For those who started their makeup journey watching YouTube beauty gurus like Jackie Aina or Tati, the brand Too Faced is no stranger. Too Faced's Born This Way Ethereal Light Illuminating Smoothing Concealer promises crease-resistant, 24-hour waterproof, and sweatproof medium coverage for your dark circles and blemishes. Vegan and cruelty-free, the Born This Way Illuminating Concealer blurs the line between skincare and makeup with its formula containing hyaluronic acid, coconut water, squalane, and alpine rose. It also has a similar creamy texture to the Kosas Revealer and sets into a natural, skin-like finish.


However, some key differences separate the two products. Born This Way Ethereal Light has a smaller range of 18 shades compared to Kosas' extensive 28. Kosas' concealer retails for $30 for 6 ml of product, while Too Faced has priced its concealer at $28 for 5 ml. The negligible savings likely won't impress those searching for a more affordable alternative. From the price point to the flawless formula, reviewers on TikTok and retail websites with dry or mature skin adore the Ethereal Light Illuminating Concealer. One reviewer has even dubbed it "the best hydrating concealer on the market at the moment."

2. e.l.f Hydrating Camo Concealer

When it comes to affordable yet effective makeup products, we can always trust e.l.f Cosmetics to have our backs. With its price point and quality, it comes as no surprise that beauty Redditors consider the e.l.f Hydrating Camo Concealer a suitable dupe for Kosas' Revealer Concealer.


Vegan and cruelty-free, e.l.f's Camo Concealer touts long-wear, full-coverage, along with skincare benefits. Formulated with sodium hyaluronate and rose flower water for even more hydration, all skin types, including oily, can use the light and hydrating concealer. Like the Kosas Revealer, e.l.f's Hydrating Camo Concealer has an impeccable shade range that rivals the former with 25 inclusive options and the added bonus of a virtual try-on. However, it has a satin skin-like finish, distinguishing it from Kosas' dewy finish. The cost also differentiates the two, as e.l.f's Hydrating Camo Concealer sells for $7 compared to Kosas' $30.

Several people have raved about this Hydrating Camo Concealer, with one verified reviewer on the e.l.f website explaining that the product has a "Great color range. Goes on the skin very well, and blends very nice. Doesn't give creases under the eyes." All in all, the Hydrating Camo Concealer shines as a quality, budget-friendly dupe for the Kosas Revealer.


3. Milk Makeup Future Fluid All Over Cream Concealer

If you've been on #BeautyTok long enough, you've likely encountered Milk Makeup or its internet-famous Hydro Grip Primer. Like the primer, Milk Makeup has other high-quality products, including its Future Fluid All Over Cream Concealer, a great alternative to the Kosas Revealer Concealer.


The Milk Makeup Future Fluid Cream Concealer boasts lightweight, hydrating, medium-to-full coverage with a natural, crease-resistant skin finish. Like the Kosas concealer, this product features skincare ingredients and extracts such as caffeine to brighten the under eyes, arnica and aloe vera to soothe the skin, and hyaluronic acid to hydrate. While also vegan and cruelty-free, the concealer has a more extensive shade range, with 30 inclusive shades to rival Kosas' 28. The price point presents another upside for Milk Makeup, as the Future Fluid Cream Concealer retails at $29 for 8.5 ml of product, a bargain compared to the Kosas Revealer Concealer's $30 for 6 ml of product.

4. Live Tinted Hueskin Serum Concealer

When it comes to complexion products, there are certain brands that we can always trust to deliver. Deepica Mutyala's Live Tinted is one of them, and its Hueskin Serum Concealer is proof. Merging skincare and makeup, the Hueskin Serum Concealer is a lightweight, medium-to-full coverage concealer that features skincare powerhouses like niacinamide, bakuchiol, and vitamin C in its formula. With this ingredient mix, the concealer helps cover blemishes while improving skin texture and tone over time.


Like the Kosas Revealer Concealer, this Live Tinted concealer is vegan, cruelty-free, and hypoallergenic enough for all skin tones, including sensitive skin. However, it does not offer as many shades as Kosas, with only 20 options compared to the latter's 28. It is also not the most cost-effective alternative, as it retails at $26 for 4 ml of product, but reviewers still love it. While some reviewers mention its deeply hydrating feel and crease-resistant formula, others appreciate how well it works on mature skin.

5. Joah Beauty Perfect Complexion Eye Serum Concealer

Nobody does hydration better than Korean beauty, and this concealer from Joah Beauty proves that. Joah Beauty's Perfect Complexion Eye Serum Concealer is a lightweight, creamy, buildable coverage concealer that gives the skin a natural, skin-like finish upon application. Like the Kosas Revealer, the perfect complexion concealer is a skincare-makeup hybrid infused with ceramides and peptides to firm up the undereye area. The combination of hydrating ceramides and peptides makes it ideal for all skin types, especially for mature and aging skin, and the reviews prove it. One reviewer on Amazon stated that the concealer is the "Best concealer ever used. Leaves no creasing and I'm over 40".


The concealer is cruelty-free and retails at $12 for 6 ml of product, offering a hydrating natural finish at a fraction of Kosas' price. However, if you're seeking an extensive shade range, it falls very short as it only offers 10 shades, with very few catering to deep skin tones.

6. Maybelline Instant Age Rewind Eraser Concealer

If you want it, Maybelline's got it, and it has the perfect hydrating concealer dupe in the bag. Meet Maybelline's Instant Age Rewind Eraser Concealer, a hydrating and lightweight multi-use concealer with up to 12 hours of non-crease wear and a skin-like finish. Meeting at the intersection of skincare and makeup, the Age Rewind Eraser benefits from goji berry extract and haloxyl, both intended to target and lessen the appearance of dark circles.


Like the Joah Beauty Eye Serum Concealer, it has a spongy built-in applicator to spread the product on the skin quickly and on the go. Maybelline's Eraser might be hydrating, lightweight, and great for mature skin, but that's as far as the similarities go. For one, it offers 18 skin shades compared to Kosas' Revealer Concealer's 28 shades. The cost is also different, with Maybelline's drugstore price point at $11, making this a great bargain compared to Kosas' $30.