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  • Girl in salon with hair mask

    How Long Should You Actually Leave In A Hair Mask?

    Instructions are provided on products for a reason - to encourage the user to use the product as intended and reap its maximum benefits in the process.

    By Noor Anand Chawla October 6th, 2023 Read More
  • Saffron perfume and flowers

    Saffron Scents Are The Spicy Perfume Trend That Will Have You Smelling Expensive

    Who doesn't want to smell expensive? Saffron scents are perfect if you're looking for a fragrance that's spicy, earthy, and sophisticated. Here's why.

    By Zoe Nolz October 5th, 2023 Read More
  • person getting lash enhancements tattoos

    Lash Enhancement Tattoos Are A Drastic But Effective Solution For Permanent Definition

    If this cosmetic tattoo has piqued your interest and you're curious about the various factors involved, including costs and techniques, we've got your back.

    By Desirée O October 5th, 2023 Read More
  • Split tortoise shell manicure

    Split Tortoise Shell Nails Are The Trendy Update On The Classic Fall Manicure

    Fall fashion is at your fingertips – literally. Upgrade your manis with the split tortoise shell design that turns your fall nails into a canvas for creativity.

    By A. R. Hopkins October 5th, 2023 Read More
  • Composite women in green eyeshadow

    'Matcha Makeup' Is The TikTok Beauty Look For The Green-Loving Babes

    Matcha-colored eye makeup is the freshest take on green that we've seen to date. This subtle, dusty shade gives you an elegant and elevated look.

    By Jessica Choi October 5th, 2023 Read More
  • swirl nails collage

    '70s Swirl Nails Are The Retro Manicure Trend For A Vintage Vibe This Fall

    Deliver a chic dose of vintage nostalgia to your fall manis and find your new groove this season with a fresh twist on the '70s-inspired swirl design.

    By Precious Umeasalugo October 5th, 2023 Read More
  • Women with star makeup

    Trendy Star Makeup Looks That Are Out Of This World

    Star makeup is a fun trend to get on board with, whether you're going to Coachella or simply want to amp up your daytime makeup. Here are our favorite looks.

    By Jessica Choi October 4th, 2023 Read More
  • woman with bangs haircut

    Fall 2023 Is All About The Shadow Bang - Here's How To Get The Look

    Give your hairstyle a refresh for fall 2023 with shadow bangs, a wispier alternative to the curtain bang trend that has been everywhere this year.

    By Leslie Leon October 4th, 2023 Read More
  • Composite women dark lipsticks

    Vampy Matte Lips Are The Anti-Clean Girl Trend We Needed For Fall 2023

    Clean girl season is over. With cooler weather comes cool trends. Fall 2023 calls for vampy matte lips, in colors ranging from classic red to deep purple.

    By Leslie Leon October 3rd, 2023 Read More
  • Hands with polka-dot nails, fall backdrop

    Polka-Dot Nails Are Coming Back For Fall 2023 - How To DIY The Trend

    Polka-dot nails are back for fall 2023 and are super simple to do yourself. Here's how to DIY this fall manicure trend, including what to do and not to do.

    By Desirée O October 3rd, 2023 Read More
  • Woman holding Vaseline and mascara

    TikTok Is Obsessed With Combining Vaseline And Mascara, But What Does It Do?

    Vaseline is key in some skincare trends - hello, slugging - but some TikTokers are now using it in combination with their mascara. The results are divisive.

    By Zoe Nolz October 2nd, 2023 Read More
  • Woman wearing black Prada headband

    The Simple Hack That'll Make Your Headband So Much More Comfortable

    We love headbands, but we admit they're not always comfortable and can cause discomfort behind the ears. So, if you love headbands, you'll love this easy hack.

    By Zoe Nolz October 2nd, 2023 Read More
  • Four OPI nail polish bottles

    The Most Popular OPI Nail Polish Colors Are More Than Just Neutrals

    While the beloved nail polish brand, OPI, has developed a reputation for its timeless neutrals, its most popular shades encompass a wide range of colors.

    By Kaitlynn Boot October 2nd, 2023 Read More
  • YouTuber with Space Cowboy eyeshadow

    Our Favorite Dupes For Urban Decay's Sparkly Space Cowboy Eyeshadow

    If Urban Decay's Space Cowboy eyeshadow isn't in your budget, don't worry. We've rounded up a list of more affordable dupes for the glitzy golden fave.

    By A. R. Hopkins October 2nd, 2023 Read More
  • Supermodel Kate Moss

    Supermodel Layers Are The '90s-Inspired Hair Trend For Fall 2023

    Although we're used to seeing the '90s supermodels with long, luxurious hair, there's no reason why you can't rock this look with short to medium-length hair.

    By Leslie Leon October 1st, 2023 Read More
  • women holding eyelash curlers

    Keep Your Lashes Lifted All Day With These Simple Tips

    Many strive for long eyelashes that remain lifted all day. However, that doesn't seem possible for some. Luckily, some simple tips may help.

    By Brie Schmidt October 1st, 2023 Read More
  • women wearing mismatched eyeshadow

    Mismatched Chrome Eyeshadow Is Making Fall 2023 Makeup Trends Fun

    Chrome makeup is the trend that just won't quit. Update the look for fall 2023 and unleash your creative side by trying out mismatched chrome eyeshadow.

    By Leslie Leon October 1st, 2023 Read More
  • women wearing eye cocktailing looks

    'Eye Cocktailing' Is The Fall 2023 Makeup Trend For Bold, Layered Looks

    Fall 2023 is all about "eye cocktailing," or layering different types of makeup products. By combining formulas and textures, you can create unique eye looks.

    By Leslie Leon October 1st, 2023 Read More
  • Lily Aldridge with glowy makeup

    How To Transition Your Summer Golden-Hour Makeup To Fall 2023

    Who says the vacation vibes need to end with summer? Maintain your sun-kissed glow by transitioning your golden-hour makeup into the fall season.

    By Leslie Leon October 1st, 2023 Read More
  • two sets of milky brown french tip nails

    The Chocolate Milk French Manicure Is Putting A Funky Twist On The Neutral Nails Trend

    The newest, delicious iteration of the neutral nails trend is the chocolate milk French manicure -- and we're already obsessed. Here's some inspo.

    By Rafaela Luzuriaga October 1st, 2023 Read More
  • smiling woman spritzing perfume

    Why You Should Buy A New Scent For Your Birthday, According To TikTok

    Everyone has their own birthday traditions, but buying yourself a new scent each year could just help you usher in new possibilities for your new year.

    By Brie Schmidt October 1st, 2023 Read More
  • Composite women wearing red lipstick

    Dark Red Lipstick Is The Statement Color Trend For Fall 2023

    Do you have some dark red lipsticks in your makeup bag, and want to know how to wear it to be on trend for fall 2023? These images will give the inspo you need.

    By Noor Anand Chawla October 1st, 2023 Read More
  • Woman brushing her hair

    Not Doing Your Hair Is The Biggest Hair Trend Of Fall 2023

    From tousled tresses to effortless waves, this season is all about the easy, breezy natural hair look that says "I woke up like this" in style.

    By Zoe Nolz October 1st, 2023 Read More
  • Celebs sporting champagne cheeks

    'Champagne Cheeks' Are The Latest Celeb-Approved Look We're Loving

    Even before highlighter was a thing, women would apply a shiny blush higher on the cheeks or liberally moisturize the high points of their face.

    By Noor Anand Chawla September 30th, 2023 Read More
  • Summer Fridays tinted lip balm

    The Best Dupes We Can Find For The Cult-Favorite Summer Fridays Lip Butter Balm

    Save some money and get similar results with these affordable alternatives to the rather pricey cult favorite, Summer Fridays Lip Butter Balm.

    By Monica Gill September 30th, 2023 Read More
  • A woman doing a braid on her friend

    This TikTok Hack Gives You Braids Without The Hair Tie

    Sometimes a braid can look so much better without a bulky hair tie to secure it. Luckily, you won't need one after learning about one particular TikTok hack.

    By Alexandra Rodriguez September 30th, 2023 Read More
  • hands with cashmere nails

    Elevate Your Glitter Manicure With Cashmere Nails

    Love the glitter nail trend? Whether you prefer minimalist or maximalist designs, you can level up your fall manicure with cozy cashmere nails.

    By Desirée O September 30th, 2023 Read More
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