Barney’s Braves Downtown, Again
As it often goes in fashion, everything old is new again. Such is life for Barney’s New York. The department store is headed home—back downtown, that is, with their new flagship location at Seventh Avenue and 16th Street.
Historians will remind you, this is the same building that saw the start of Barney Pressman’s discount men’s wear business in 1923.
“This is the right time to do something like this,” Mark Lee said, the chief executive officer of Barney’s New York. “We think there is a void on in the market. There are smaller boutiques and some monobrands and the Internet. Nobody has come along since we left to completely capture and create a real destination.” Enter Barney's “new” downtown location, which is set to open in 2017.
“To do something downtown, it needed to have enough presence so that it could stand next to the [235,000-square-foot] Madison Avenue flagship,” Lee told Women's Wear Daily. “The downtown store will have a huge presence with a huge facade and two entrances. Although it’s only 57, 000 square feet, one fifth the size of Madison Avenue, if you drive by, it will feel and look like a nice bookend to the uptown flagship.”
“The reinvention of New York never ceases to amaze me,” Chloè designer Clare Waight Keller told WWD. “For Barney’s to return to this location, where I actually shopped when I lived in New York City as a young designer, is fantastic. It will be bringing back modernity to a part of the city that now stretches further and thrives with fashion and photo studios, art galleries, museums, new architecture, and historical areas, and the magnificent High Line. It’s why I am constantly inspired by this amazing city. Things like this happen that make it new and interesting and relevant.”
We couldn’t have said it better ourselves. Welcome (back) home, Barney’s!