Beauty Buzz: Courrèges Comes to the Beauty Counter, Let Your Tips Keep Your From Texting, and Who’s The Buzziest Beauty Brand of All?
André Courrèges is adding his signature ‘60s spin to your favorite cosmetics, care of Estée Lauder. The 13-piece collection will include mega shine lippies, spiderlike lashes, and shadow with silver undertones – all housed in white and clear plastic spheres. The space-age makeup musts will hit the shelves of high-end specialty stores, including Selfridges, Colette, and 10 Corso Como in March. But this is more than your run-of-the-mill line, as Courrèges’ co-owner and co-president, Jacques Bungert, explained: “This is about two companies coming together and sharing a vision that includes luxury teamed with quality and optimism. This is the Sixties, back in a very modern way.” [WWD]
We know texting and driving is an absolute no-no, but many still hit the road with their phone in hand. But now a new nail polish is putting a stop to it. Sinful Colors has launched “No Text Red,” a shade inspired by Colorado State Government workers initiative where thumbnails were painted red to spread texting-while-driving awareness as a national call to action. After ensuring your manicure is red hot, nail ninjas (and their mothers) are encouraged to spread the word with the hashtag #NoTextRed. Just don’t tweet or Instagram while driving either. [WWD]
There’s no need to look in a crystal to discover which beauty brand snagged the most buzz this year. Tribe Dynamic looked to each brand’s social media value to find that MAC reigned supreme, raking in over $110 million in 2014 with NARS and Maybelline New York earning $71 Million and $62 million, respectively. And if you’re curious about the indie brands, Hourglass came out on top, boasting $18 million in social media value. Clearly, beauty is big business regardless of how you find it. [WWD]
Technology has advanced every aspect of our lives, beauty included. But what’s next? For starters, a wider foundation range and formula options, TSA friendly treasures, customized applicators, and lightweight makeup with punched up pigments are all ideas industry insiders have in mind for the future. Sarah Vickery, MD, a principal scientist for research and development at P&G Beauty, says, “We can certainly see [a time] when women will just be able to go up to a device, get their photo taken, and that device matches them to the product they should use.” [Refinery 29]