Jane Cosmetics Gets Geek Chic


Beauty and brains–they’re not mutually exclusive. And to prove that point, Jane Cosmetics has announced it will sponsor this year’s FIRST Robotics Championship.

Geared for young girls in science and technology, the “Beauty & Brains” competition, from April 23-26th in St Louis, will bring together a bevy of brilliant young ladies who know how build bots that throw down. Along with the sponsorship, Jane Owner & CEO Lynn Tilton will not only attend the event hosted by Will.I.Am but she has brought in Stila’s Sarah Lucero and Ken Paves to give full makeover to the 10 female winners of the competition as well as significant academic scholarships to assist in the pursuit of their dreams.

To spread the beauty love further, Tilton will also give away 4,000 cosmetics cases filled with Jane favorites to all female participants as well as launch an initiative to assist women’s shelters across the country. For every Jane cosmetic you snap up, the brand will donate the same product to the organizations. Talk about the beauty of giving!