Katy Perry Launches Lashes to Make Eyes Pop

America's favorite “California Girl” Katy Perry continues to balance saccharine beats and her budding beauty brands with the latest addition to her empire. From serving as a brand ambassador for Proactiv to releasing a collection of nail lacquers for OPI as well as her fragrances Purr and Meow, Perry is now setting her sights on your lashes. The pop diva, known as much for her animated style as her platinum chart-toppers, partnered with the lash specialists at Eylure to create her own line of falsies that give your eyes a faux lash fab look that mascaras can't create alone.

Perry celebrated the launch of Katy Perry Eyelashes by Eylure on Wednesday in Glendale, California, draped in head-to-toe blue (perhaps, taking a style cue from her character Smurfette from The Smurfs). The line will be sold exclusively at ULTA beauty retailers and ranges from the subtle Sweetie Pie for everyday wear, to the va-va-voom Oh, My! layered lashes for the ultimate seductive gaze. And for such an affordable price, these reusable, handmade, 100% natural lashes are worth the buy.

Katy Perry Eyelashes by Eylure in Sweetie Pie, Oh Honey!, Cool Kitty, and Oh My!, at ULTA.com for $6.99.