Naomi Watts Is L’Oreal Paris’s Latest Leading Lady


Naomi Watts has a new role, but’s it not on the silver screen. She’s the new face of L’Oreal Paris!

Though there’s no official release sharing the good news, the company’s French and Canadian Instagram accounts shared snaps of the big announcement on Wednesday in Paris. The L’Oreal Paris Canada Instgaram account captioned its shot of Watts with, “We're in Paris to officially announce the addition of #NaomiWatts to the L'Oréal Paris family!” She joins red carpet regulars likes Julianne Moore, Blake Lively, Zoe Saldana, and Jane Fonda as well as models muses like Lara Stone, Doutzen Kroes, and, most recently, Karlie Kloss as the faces of the brand’s many facets.

Watts already has a few beauty campaigns under her belt as the main mane of Pantene and the fresh face of Astalift. While we love her blonde locks, we have a feeling her radiant skin will be the feature that takes the spotlight when her first ads are released. Congrats, Naomi!

Update:  L'Oreal Paris USA confirmed the screen star will appear in advertisements supporting a much anticipated skincare innovation from the brand that will launch in January. Watts was honored to join the iconic brand, noting its tagline serves to bolster the confidence of women everywhere. “L’Oréal Paris has been telling women for decades that they are ‘worth it’—this is not a slogan, it’s an inspirational mantra,” she said in a statement. “L’Oréal Paris embodies much more than legendary products, it also promotes self-affirmation, self-confidence and allows each and every woman to value herself no matter what her age, background or nationality.”