Olay Wants You to Show Off Your Best Beautiful
We all have a story, and Olay has a few to share of its own. The brand has partnered with award-winning portrait photographer Sue Bryce on an inspirational film series that transform extraordinary everyday women into their best selves.
The first subject? Hillary Fogelson, a skin cancer survivor who beat the disease 4 times with her first diagnosis at the age of 25. In the video, she shares her story as she gets all dolled up for her transformative shoot that left her happily surprised. In lieu of letting the disease dictate her life, Fogelson put pen to paper to help educate other on the importance of everyday sunscreen use. “I still do the things that I love to do outside,” Fogelson said in the clip. “I just do safely.”
Unafraid of being called a shady lady, she’s practically become the face of the brand’s newest Total Effects Anti-Aging Daily Moisturizer SPF 30. The broad spectrum moisturizer is formulated with SolaSheer technology to protect skin from harmful UV rays and nourish with an enriching vitamin complex to keep skin looking healthy and youthful. Plus to generate awareness, the brand is donating a portion of the sales to the Skin Cancer Foundation. As Fogelson explained: “Sun protection does not need to be complicated, it just needs to be consistent.”
Best of all, you can share your own best beautiful story by including the hashtag #OlayStories on your social media channels. With an incredible story like Fogelson’s, we can’t wait to watch the next extraordinary lady!