Makeup trends come and go faster than ever before thanks to social media. Yet, the natural look has proved that it has staying power, and it's easy to pull off.
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Like with any trend out there, there are certain steps to follow to carry out the look, and the cloud lip is no exception. Luckily, it's easy to do.
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Celebrity makeup artist Patrick Ta, who's worked with the likes of Rihanna and Gigi Hadid, swears by matching the rest of the skin to the face with body makeup.
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When it comes to foundation matching, what if the skin tone of your face is different from that of your neck? Here's how you should be matching foundation.
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Whether liquid or pencil, mastering the perfect eyeliner that lasts all day almost requires a Ph.D. Luckily, a TikTok eyeliner hack may help.
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Celebrity makeup artist Alexis Oakley opened up about her signature hack to create more definition when using bronzer and highlighter on her clients.
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The ponytail facelift may be a surgical way to elevate the face, but Selena Gomez's contour technique offers a similar illusion without the scars.
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The days of going for a matte lip color may not be so common anymore, seeing as more people are looking to choose a lip gloss to go with their look.
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If the thought of putting oil on your face makes you a bit wary, it may be time to reconsider the super nourishing method of hydrating your skin.
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If you're not into bright red nail polish, opt for its moody sister: black cherry. It's the perfect shade that fits any girly goth aesthetic.
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With any approaching holiday, it's only appropriate your nails should match. These subtle 4th of July nail ideas are festive without screaming patriotic.
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The latest TikTok beauty hack promises the results of a face lift using just one product that you probably already have in your makeup bag: concealer.
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You've heard of brow tattooing, microblading, threading, and tinting. Now get ready for brow lamination, which may prove to be the superior option for some.
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If you're one who likes muted nail shades, try the blueberry milk nail color. The look gives you a touch of color without straying from your comfort zone.
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Although 3D nails can be seen as "out there" for some, certain accents can be incorporated to create beautiful nails that would be appropriate wherever you go.
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Purple is a beautiful, regal-looking color for fashion, so why not wear purple makeup, too? The hue is attractive and fun to experiment with for various looks.
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Manicures have been transporting us back to the good ol' days of childhood, especially this next look turning your favorite sticker book into a fun manicure.
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Greta Gerwig's "Barbie" has revived the Barbiecore trend in a huge way, and the best way to rock it is on your nails - that is, if you have the right inspo.
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When used properly, purple concealer can help create an even out your skin tone and texture for your foundation and the rest of your makeup.
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Get reaady to go back to the '80s with your eyes. All it takes to create watercolor eyes is some time, a bit of creativity and the right eyeshadows.
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Soaring summer temperatures and sweating can cause your lipstick to smudge. For a smudge-free season, consider swtiching to a matte lipstick.
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Nail polish trends are constantly changing, and a new report from a beauty company shows that the most popular nail polish color is one you might not expect.
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Your favorite orange-and-vanilla-flavored treat has come for your manicure this summer, and these designs will look so good you could eat 'em.
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Now and then, we tend to stumble upon a lip color that is stunning but might feel a little much. Luckily, a 'brushed lip' technique may help.
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With all the mascaras and brush types out there promising to give you the lash looks you want, which features are most important? Here's what you need to know.
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As the lived-in smoky eye lays less stress on the final outcome of the smoky eye, it is easier to create and often results in a perfect messy glamorous finish.
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Coral mixed with chrome is a match made in manicure heaven. Not only can anyone rock this color, but it can be done in a myriad of ways.
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